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why i’m discouraged, part 2: the customer is always right

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first, a confession:  I’m not actually that discouraged anymore.  Don’t get me wrong, I still have some significant but low-level anxiety and I’m still intellectually upset about all the stuff I was upset about before but i’m not feeling that deep, soul-shaking discouragement that I was before.  which is good but it’s made it hard for me to continue my Discouragement Series.  maybe it was a week in gorgeous new england with old friends and family, maybe it’s just that i’m not built to stay discouraged for long, but i really am feeling much better.  That said…

I used to work as a lead supervisor in the circulation department of a big public library.  Among other things, this meant that the buck usually stopped with me when it came to irate patrons complaining about fines.  Someone starts screaming?  Go get Rachel.  And, actually, i’m pretty well-suited to that work.  Aggro people really don’t bother me.  I have yelled at more clerks and customer service reps than I’d care to admit, so I usually feel like I can relate to the head-space that the Angry Patron is in.

One day, though, a woman came in to complain about the replacement fee she was being charged for the novel that her child tore to shreds.  Now she didn’t deny that the damage was done by her child but she also didn’t feel she should be responsible for paying it because, after all, children do bad things.  We went back and forth, back and forth, and she became increasingly angry and frustrated that I wouldn’t simply waive the charge.  Finally she said:

“I just don’t understand this!  This is terrible customer service.  If this were Land’s End and my kid destroyed a shirt you’d just send me a new one.  How do you expect to succeed if you don’t know the basic idea that the customer is always right?”

Now, listen, I had a hard job.  Also, I was in library school and listening to a lot of conversations about the “commercial model” for public libraries, about the patron as “customer”, and I was mostly keeping my mouth shut.  So…yeah…I might have been a little a bottled up.  But what I said was, calmly but firmly:

“That’s true but the difference here is that you’re not a customer.  You are a citizen of this community.  You have a responsibility to the other citizens in this community.  I have a responsibility to the citizens of this community to hold you responsible for the damage you caused to property that the library holds for the benefit of the community.  That’s the difference.”

Happily for me, something truly remarkable happened.  She said, “you’re right”.  She took out her checkbook and she paid for the novel.  In my memory, she stood a little straighter as she walked out the library but that might be me getting all cinematic on myself.  What I do know is that she always made a point of saying hi to me, of smiling at me, of talking to me, after that day.

And I’m just so discouraged that we seem to have lost the skill of thinking of ourselves as citizens and without that sense of citizenship the less palatable aspects of our culture (greed, superficiality, anti-intellectualism, etc) go unbalanced by our finer qualities.  Maybe it’s because I was raised in a small town, maybe it’s because I had a very compelling civics education but I still actually believe that seeing yourself as responsible to your community and through that, frankly, to your country is, well, noble.

(As an aside, I just saw OSF’s production of “Our Town” and the following line struck me, on this topic:  “Over there — are some Civil War veterans. Iron flags on their graves — New Hampshire boys — had a notion that the Union ought to be kept together, though they’d never seen more than fifty miles of it themselves”. And, yeah, I know patriotism can be a breath away from chauvinism and jingoism and that as I am essentially a pacifist its weird for me to be venerating soldiering…but there you go.)

Citizens have dignity, customers do not.  Citizens are adults, customers are children.  What I love about American culture is, in theory, we’ve got both in good measure.  We’re giddy, shameless, exuberant customers and it makes us great.  But we’re also hard-working, self-sacrificing, barn-raising citizens and it makes us greater.  But, these days, it seems to me (and others), that Americans think of themselves as consumers first and citizens perhaps not at all.

I feel like everyone, all over the place, treats me like a customer.  And that’s awesome at the dry cleaners but I don’t know.  I don’t really want politicians to treat me that way.  I don’t want the media to treat me that way.  Frankly, I’m tired of being treated like a customer, I want to be treated like a citizen.  Even though that would mean I have responsibilities, that I have to work at some things, that I have to sacrifice sometimes for others.  It’s hard to be a citizen on your own, no matter how much you might want it.  Most of us, including me, really benefit from having a community of citizens, preferably with leaders, who inspire and guide us and help keep us honest.

So, yeah, when I hear all the stuff about trying to make our libraries more like businesses and trying to make our patrons more like customers it makes me despair.  Despair because, for one, if we seriously think we can compete with commercial booksellers at their game we’re seriously effing deluded but more importantly, I despair that we would even want to.  What we have to offer is something so much more precious, more valuable than being a free bookstore.  We can offer our patrons a chance to be citizens.  When we think about how we want to “position” ourselves we should think about that patron walking taller on her way out of the library (whether she really did or not).  If we could be instrumental in helping people in our communities regain the dignity of being citizens, we could help change the world.  Honest.

Discussion

8 comments for “why i’m discouraged, part 2: the customer is always right”

  1. I really like what you are saying in this post, and I think I sort of understand what you are saying about an opportunity to be a citizen.

    Sort of like what a good police department does. People do not view a good police department as a business they pay to keep crime down. A good police department inspires its community to create neighborhood watch groups, raise funds to buy lights in parks and other things to promote a healthy community.

    Most people seem to understand that their needs are being served when they participate with the police, or fire, or ambulance or whatever.

    I think people (librarians included) need to be reminded that it is a library not a librar’me’ (sorry, that last bit was way too lame to keep to myself).

    Posted by Luke | October 28, 2008, 8:34 pm
  2. thanks, librar’me’, i love it. I wonder, actually, if police and fire etc have experienced the same attitude from citizens in their communities. I wouldn’t be surprised to hear that that was the case…that in some communities people do, on some level, see the police department as a business they pay to keep crime down. Actually, the massive push toward privatization of services (libraries, schools, fire, prisons, police, military, you name it) is directly related to this. if you don’t see yourself as a citizen in the first place, you don’t see what you’re losing when you give over control of public institutions to private businesses. Because, ignoring any questions of whether or not privatization actually makes anything run more efficiently (recent experience and research would suggest not but we don’t have to get into that), that “citizen” role is precisely what you give up….well, j. just told me dinner was served so i’d better go eat.

    Posted by rachel | October 28, 2008, 9:52 pm
  3. aces, this is great.

    do you think it is feasible, then, to come up with some characteristics of “citizen service” and list compare/contrast to customer service?

    one of the reason *i* enjoy libraries because they are public spaces and i think some citizen feel the same way, but it probably doesn’t go through everyone’s head. is it pessimistic for me to think you lucked out that you were talking to the right irate person when you gave your citizen pep talk?

    i’m often an advocate of radical customer service (by whatever name) both in my library and out and about, mostly because i think we need to make libraries as easy to use as possible. part of this is making libraries part of people’s path of least resistance. i’d rather cause warm and fuzzy feelings by eating the cost of a $20 book than causing friction.

    so if you have any notions about how citizen service can help with making things easier i’d really like to know.

    mostly i’m afraid that things are so far gone and if we treat people as citizens in our libraries it’ll come off with some “we know what’s good for you” paternalism.

    totally related, i think you’ll like this 20 minute TED talk by Kunstler on places not worth caring about: http://tinyurl.com/44xjfz

    Posted by aaron | October 28, 2008, 11:02 pm
  4. well, first, the easy question - yes, i was totally lucky that i was talking to the right patron when i gave my citizen talk. frankly, i remain stunned that that worked. part of it may have been how sincerely i meant it but, yeah, i think mostly that wouldn’t work.

    the rest of it…man…i was worried someone would ask me for, you know, practical details. i guess i’m not prepared to provide a checklist/roadmap at the moment, this was more me thinking off the cuff about the decline of the citizen in the US than specific library stuff but i will say a couple of things that you’re sure not to like. One is that “citizen service” will almost by definition be less easy than customer service. I agree with you that libraries should be easy to use and there are a lot of lessons we can learn from customer service about doing that. But, actually, I’m not even sure that the “path of least resistance” is what we should be aiming for…i’ll try to expand on that thought at some point. To some degree I think that its largely about underlying philosophies and that on a day-to-day operations level excellent “citizen service” can/should look a lot like excellent “customer service”.

    regarding paternalism…this is the tension right? wait til you read my next post which advocates an even more paternalistic approach! I guess when i get really honest with myself, and with y’all, i think we SHOULD be doing a certain amount of “we know what’s good for you”. I mean, isn’t that why we are professionals? Isn’t that part of our role? If our only role is stock popular books and make sure no one is ever anything short of happy and unchallenged I guess I don’t understand why there needs to be most librarians. Or maybe we want to know what’s good for them but we don’t want them know that we know what’s good for them? Secret, hidden expertise?

    I agree, though, that libraries can’t take on this issue of declining feelings of citizenship alone or even first. In fact, I’m quickly talking myself back into being discouraged because I have a truly hard time imagining a path away from consumer culture. But I really hope we don’t just reject that as a goal just because it’s easier to imagine how to make our libraries into bookstores and have everybody like us. Not to say I don’t want everyone to like us, that would be swell.

    Posted by rachel | October 29, 2008, 7:27 am
  5. I think this is as good as an opportunity as ever to brainstorm what ‘good citizen service’ would be in comparison to ‘good customer service’.

    Pulling from Rachel’s example, my first thought is “citizens recognize that a service is good for the community” vs. “customers recognize that a service is good for themselves”.

    Aren’t there reams of data showing that people support libraries even when they aren’t the ones using them? There’s a standard belief that libraries are good for the community. It’s great to challenge that belief, but we can also embrace it, articulate it, build on it, and prove it.

    I feel like a citizen when I vote, when I serve jury duty, when I give directions to a stranger, when I report an accident, and when we planted trees.

    About the trees - in my neighborhood, lots of the older people have bars on their windows and doors. It’s a busy street, no one goes outside much, and drug dealers moved in on our corner. Thinking for myself, as a customer, we should have sold the house and moved - did we want to raise kids with those toothless guys hanging out all the time?

    Thinking for the community, we planted two dwarf crabapples and spent a lot of time out front in the garden. Our neighbors came out to talk to us, and the dealers moved on. I like to pretend they got other jobs. Maybe it was because of our trees, maybe not, but feeling and acting like citizens was key to our happiness and pride in our neighborhood.

    In this way, citizenship is also about leaving the control of the environment in the hands of the people, and not an overseeing institution. I didn’t believe that calling the police would help anyone.

    There’s a lot of web 2.0 in the ‘control of the environment’ idea, but in terms of libraries I think of book suggestion forms - when I suggest something at my library, they buy a copy for me and 1-51 other people. Also, we act on patrons complaints about other patrons looking at porn.

    Just brainstorming still, citizen service means making public records, and protecting those records when doing otherwise would infringe on citizens’ freedom of inquiry.

    What else?

    Posted by caleb | October 29, 2008, 1:38 pm
  6. see, i like this, i throw a rant-y complaint out there and then let Caleb do the heavy-lifting of actually making it a coherent and useful argument! sweet! Have i told you lately how much i like you? :) I think your tree planting metaphor is perfect. The customer approach would definitely to have sold the house and moved. Or maybe to noisily demand that someone take care of the problem for you, after all you’re a taxpayer and you’re paying for safe neighborhoods. And, of course, that’s not wrong. But the citizen also sees that they have a role in that process.

    Like Aaron, I tend to think that libraries could probably do themselves some good by “eating the cost of the $20 book” rather than having someone angry. My goal would be that the person wouldn’t WANT to get out of paying the $20 in the first place because they saw the book as a common good.

    Like I said before, a lot of what citizen service is is similar or the same as customer service in what it “looks” like but has a different philosophy underneath it. Privacy is another good example. Caleb, you and I have spoken a lot about how to make patron privacy a conversation. In my ideal world we’d have circulation systems that would allow patrons to access their complete borrowing history and allow the library to access none of it. Technically, that is completely possible. Giving the patron control over their level of privacy. But not leaving it there, our MARKETING should be about free inquiry. It should be about WHY privacy matters in a participatory democracy. I gotta think there’re ways to make that sexy to people who, unlike me, aren’t civics geeks?! Gah, lots of reference questions, must run!

    Posted by rachel | October 29, 2008, 2:32 pm
  7. It’s a mutual admiration society, remember?

    I thought of this also, that citizenship is knowing the ‘rights and responsibilities’ of individuals and communities and … government?

    Navigating that territory is hard and part of why I think libraries are poised to do it well is that for government agencies, they aren’t very stately. And more than that, not all of them are government agencies.

    So perhaps citizen service is when an institution serves an individual as a member of a community.

    This is incomplete - libraries aren’t the only ones that do this. Certainly the sports industry uses this tactic (’Red Sox Nation’), but I also see it as advertising for all kinds of things.

    So there is much to sort out, but I think the whole idea rights the world for me just a little.

    Posted by caleb | October 29, 2008, 5:47 pm
  8. [...] Rachel said: “So, yeah, when I hear all the stuff about trying to make our libraries more like businesses and trying to make our patrons more like customers it makes me despair.  Despair because, for one, if we seriously think we can compete with commercial booksellers at their game we’re seriously effing deluded but more importantly, I despair that we would even want to.” [...]

    Posted by ⌘f » Blog Archive » discovery on the network level - it’s too messy out here for customers | November 10, 2008, 10:16 pm

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